In the ever-evolving world of Amazon selling, tracking Amazon sales by brand is essential for any seller managing multiple brands. If you’re not monitoring which brands perform the best, you could be wasting valuable resources on brands that aren’t bringing in enough revenue. Simultaneously, you may miss opportunities to capitalize on your best-selling products. This guide will walk you through the process of tracking Amazon sales by brand using Amazon Seller Central reports and analytics tools.

Whether you're in India, the USA, or the UK, understanding how to track your Amazon sales accurately is crucial for optimizing your business strategy. By utilizing the right reports within Seller Central, you’ll be able to identify trends, make data-driven decisions, and improve your overall sales performance. Let’s dive into the details of how to use these reports to monitor your sales data effectively.

Why Track Amazon Sales by Brand?

Tracking Amazon sales by brand gives you a clear picture of which brands are performing well on the marketplace. It helps you understand which brands are bringing in revenue, the quantity of units sold, and the profitability of your products. Without this information, it becomes difficult to make informed decisions about inventory, restocking, marketing, and advertising.

Amazon Sales Tracking allows you to manage your resources more efficiently. If you’re investing heavily in marketing for a brand that isn’t converting well, you might be better off reassigning that budget to more profitable brands. In addition, identifying top-performing brands allows you to focus on what works, and it can help you replicate that success with other products in your portfolio.

In short, by understanding the dynamics of your brands, you’re able to optimize your efforts for greater profitability.

With the help of expert Amazon marketplace management services providers like YourSeller, who provide brand building services, you can ensure that your best-performing brands receive the visibility they deserve while underperforming products get the attention they need to improve.

Benefits of Amazon Sales Tracking

Identifying Best-Performing Brands: Knowing which brands are generating the most revenue helps you focus your attention on what works. For example, if a particular brand is outperforming others, you can allocate more resources to advertising and inventory for that brand. This can lead to greater overall revenue, as you’ll be able to capitalize on what is already succeeding.
Optimizing Resource Allocation: One of the key advantages of Amazon sales tracking is that it allows you to shift your focus from underperforming brands to top performers. If you see that a particular brand isn’t selling as expected, you can adjust your strategy or even pull back from investing in that brand’s expansion. On the other hand, focusing on the brands with the highest sales will help you maintain steady revenue and growth.
Making Data-Driven Decisions: By regularly analyzing Amazon sales data, you’ll have concrete data to back your decisions. Whether you’re looking to expand your product line or decide on a promotional strategy, having access to sales analytics for Amazon will allow you to plan based on actual performance rather than guesses. This leads to smarter decisions, more efficient marketing strategies, and ultimately, a stronger bottom line.
Improved Reporting for Stakeholders: If you’re working with a team, investors, or clients, being able to share sales reports with accurate, up-to-date information is essential. Amazon Business Reports allow you to create tailored reports showing exactly how each brand is performing. This helps stakeholders understand where the business stands and what actions need to be taken.

With YourSeller’s Amazon product listing services and Amazon advertising services, you can generate professional, clear reports that show the sales performance of each brand.

How to Track Amazon Sales by Brand Using Seller Central Reports & Analytics

Let’s break down the steps required to track sales by brand using Amazon Seller Central.

Step 1: Download the Category Listing Report

The first step in sales data management is to download the Category Listing Report from Amazon Seller Central. This report contains a wealth of information, including your SKUs and brand names, which are essential for organizing your sales by brand data.

How to download the Category Listing Report:

Log into Seller Central: Access your Amazon Seller Central account by logging in with your credentials.
Navigate to Reports: Once logged in, click on the Reports tab in the main menu. A dropdown will appear with various report options.
Select Inventory Reports: Under the Reports dropdown, select Inventory Reports. This section contains all the available reports for your inventory, including the one you need.
Request the Category Listing Report: In the dropdown menu, select the Category Listing Report and click on the Request Report button. This will prompt Seller Central to generate the report, which you can then download.

The Category Listing Report contains essential information that will be used in the next steps of tracking your sales data by brand.

Step 2: Prep Your Sales by Brand Template

After downloading the Category Listing Report, you’ll need to prepare a Sales by Brand Template. This template will help you organize the data in a way that makes it easier to analyze your sales per brand.

Open the Report: Open the downloaded Category Listing Report in Excel or Google Sheets.
Copy Relevant Data: Focus on the SKU and brand columns. Copy this data into your Sales by Brand Template. The SKU identifies your products, and the brand column allows you to categorize your products accordingly.
Paste Data into the Template: Open the Sales by Brand Template. Navigate to the Category Listing Reports sub-sheet within the template and paste the copied SKU and brand data into the respective columns.

At this point, your template is ready for sales data analysis on Amazon, and you can proceed to the next steps.

YourSeller’s brand building services can help you customize this template to suit your specific business needs, ensuring that all critical data points are captured and organized efficiently. This will allow you to focus on the insights and take actionable steps.

Step 3: Download Sales Data

Now, you’ll need to download the sales data from Amazon Seller Central to complete your analysis.

Go to Business Reports: In Seller Central, navigate to the Business Reports section under the Reports tab.
Choose Detailed Page Sales and Traffic: Select the Detailed Page Sales and Traffic report, which provides important insights like the number of units ordered, ordered product sales, and other key metrics.
Select Report Duration: Choose the time frame you want to analyze. This could be daily, weekly, monthly, or for a custom period, depending on your needs.
Download the Report: Once you’ve selected the time frame, click Download Report to get the sales data. This report contains information like units sold and revenue per SKU.

Step 4: Extract and Format the Sales Data

With both reports in hand, you can now extract the necessary sales data and format it for easier analysis.

Open the Sales Report: Open the Sales Report (from the Detailed Page Sales and Traffic) in your spreadsheet tool.
Copy Sales Data: Focus on the columns related to SKU, units ordered, and ordered product sales. Copy these columns into the Sales by Brand Template you prepared earlier.
Format the Data: Make sure to format the Ordered Product Sales column correctly (remove dollar signs if necessary). You can do this by pressing CTRL + H and replacing the dollar sign with a blank.

By following this step, your data will be properly aligned and ready for further analysis.

Step 5: Analyze Your Sales Data

Now that you’ve prepared your sales data by brand, it’s time to analyze the results. The goal is to identify top-performing brands and understand where you can make improvements.

Review the Data: Navigate to the Sales by Brand sub-sheet in your template. Here, you’ll see all your SKUs, brands, units sold, and total revenue per SKU.
Identify Top-Performing Brands: Sort your data by revenue or units sold to identify which brands are performing the best. This will help you allocate resources more effectively.
Create a Pie Chart: To get a quick visual representation of your sales by brand, create a pie chart that shows the percentage of sales attributed to each brand. This provides an easy way to see which brands are driving the most revenue.

YourSeller can create visual reports and even set up customized dashboards to track your sales by brand over time, allowing you to make more informed decisions.

Best Practices for Amazon Sales Tracking

To ensure your sales data is always accurate and useful, consider the following best practices:

Regular Monitoring: Sales data analysis on Amazon is most effective when done regularly. Set up a monthly or quarterly schedule for tracking your sales by brand, so you can stay on top of any changes in brand performance.
Utilize Amazon Business Reports Effectively: Make the most of the various Amazon business reports available in Seller Central. These reports give you insights into traffic, conversion rates, and other important metrics that can impact your sales strategy.
Use a Template for Consistency: A Sales Report Template helps you maintain consistency across your sales tracking. By using a template, you can easily compare data across different time periods or brands.
Outsource Sales Data Management: If analyzing sales by brand becomes too time-consuming, consider outsourcing to an Amazon advertising agency in the UK, US, or India, or look for comprehensive Amazon marketplace management services. These agencies can provide advanced insights and optimize your sales tracking efforts for greater profitability.

Conclusion

Tracking Amazon sales by brand is a critical practice for sellers who want to stay competitive and profitable. With the help of Amazon Seller Central, you can easily track and analyze your sales data, identify your best-performing brands, and make data-driven decisions to improve your business.

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Also Read:
How You Can Get Your Sales by Category Report on Amazon FBA in Minutes
How to Track B2B and B2C Sales on Amazon
The Complete Guide to Amazon Seller Central
How to Effectively Track Reviews on Amazon for Better Product Performance
How to Track Your Amazon B2B and B2C Sales Without Expensive Tools

A Guide to Tracking Amazon Sales by Brand Using Seller Central Reports & Analytics