How You Can Get Your Sales by Category Report on Amazon FBA in Minutes

Managing an Amazon business can feel like trying to juggle flaming swords while riding a unicycle—especially when your products span across multiple categories. If you're an FBA (Fulfilled by Amazon) seller looking to grow, scale, and make smarter inventory decisions, knowing which categories bring in the big bucks is crucial.

But here's the good news: you don't need an expensive analytics tool to access this data. Amazon Seller Central offers a lesser-known yet powerful feature—Sales by Category Reports. In just minutes, you can extract, analyze, and optimize your product strategy using this free resource.

In this guide, we’ll show you exactly how to get your Amazon FBA Sales Report by Category, and how to use it to grow your business.

Why Tracking Sales by Category Matters on Amazon

Before we dive into the how-to, let’s talk about the why.

As an Amazon seller, having clarity on which product categories are driving revenue helps you:

• Identify trends and seasonality across different product lines

• Optimize inventory by reducing overstock in underperforming categories

• Make strategic decisions on advertising and restocking

• Understand your market positioning within each niche

Whether you're a beginner just starting your Amazon seller registration journey or a seasoned pro using Amazon marketplace management services, this insight can be a game-changer.

What Is the Amazon Category Sales Report?

The Amazon Category Sales Report—officially known as the Category Listing Report—is part of the suite of Amazon Seller Central Reports. It shows you which SKUs belong to which categories, allowing you to track Amazon sales by category when paired with SKU-level sales data.

This becomes especially useful when:

• You have hundreds of SKUs spread across multiple product types

• You want to know which category contributes the most to your bottom line

• You’re using Amazon product listing services and need performance data for optimization

Step-by-Step: How to Get Your Sales by Category on Amazon FBA

Here’s a step-by-step walkthrough to get your category-wise sales performance in minutes, without paying for third-party tools.

Step 1: Download the Category Listing Report from Amazon Seller Central

1. Log in to your Amazon Seller Central account.

2. Navigate to Reports > Inventory Reports.

3. Under Report Type, select Category Listing Report.

4. Click Download.

Can’t see the report?

• Go to Help > My issue is not listed

• Submit a request using the provided email template (linked in our resources)

• Amazon typically enables access within 24 hours

This report will contain SKUs and their associated Item Type Keywords, which essentially represent the product categories.

Pro Tip: The file comes in a flat file format, which isn’t pretty. But hang tight—we’ll show you how to make it readable and useful with a free template.

Step 2: Download SKU-Wise Sales Data from Business Reports

To match SKUs with their sales data, you’ll need another report.

1. Go to Seller Central > Reports > Business Reports

2. Select Detail Page Sales and Traffic by Child Item

3. Choose the time range for which you want to analyze category-wise sales

4. Click Download

This report will contain:

• SKU

• Units Ordered

• Ordered Product Sales

Step 3: Use the Free Sales Analysis Template

Now that you have both reports, it’s time to plug the data into a pre-built Amazon sales data Excel template.

We’ve developed a simple, user-friendly template that:

• Matches SKU sales with category information

• Automatically aggregates totals by category

• Helps you visualize category-wise revenue and performance

You can download the template from the link in our resource section.

Step 4: Paste the Data Into the Template

A. Populate the Sales and Traffic Sheet

1. Open the downloaded Detail Page Sales and Traffic report

2. Copy only the SKU, Units Ordered, and Ordered Product Sales columns

3. Paste them into the “Sales and Traffic” sub-sheet in the template

4. Format the Ordered Product Sales column:

Change it to Number format if it isn’t already
Use Ctrl + H to remove the dollar sign ($)

B. Populate the Category Listing Sheet

1. Open the downloaded Category Listing Report

2. Copy the Seller SKU and Item Type Keyword columns

3. Paste them into the “Category Listing” sub-sheet in the template

The Item Type Keyword column is what identifies your product's category.

Step 5: View Your Sales by Category Summary

Now, go to the Sales by Category sheet in the template.

Thanks to pre-applied formulas, your data will automatically organize into:

• Categories

• Total Units Ordered per Category

• Total Sales (in revenue) per Category

You now have a clean, readable Amazon FBA Sales Report categorized by product type, ready to inform your next move.

Check this video to follow along visually as we walk through the steps to get your Amazon category sales report.

Benefits of This DIY Method

1. No need for third-party tools or subscriptions

2. Quick and efficient (done in under 15 minutes!)

3. Works for Amazon USA and Amazon India marketplaces

4. Supports decision-making across PPC, inventory, and listings

Whether you're a solo seller or working with professional Amazon marketplace management services, this report can add serious value to your operations.

Use Cases: What Can You Do with Category-Wise Sales Data?

Once you have your Amazon category sales report, here are some real-world applications:

• Inventory Planning: Focus more stock on fast-selling categories

• Ad Strategy: Push PPC campaigns for categories that convert best

• Product Sourcing: Find new products within profitable categories

• Listing Optimization: Revamp underperforming SKUs by comparing category trends

• Monthly Sales Reviews: Track growth or decline per category over time

Final Thoughts

For many new sellers, the backend of Amazon Seller Central feels like a maze. But now you know exactly where to find and how to use your Amazon inventory reports to track sales by category in minutes.

And the best part? This method costs nothing, is scalable, and gives you insights that even seasoned sellers often overlook.

FAQs

Q1. How do I get sales data by category on Amazon FBA?

You need two reports: the Category Listing Report and the Detail Page Sales and Traffic Report. Use a template to merge SKU data with category names and sales figures.

Q2. Is the Category Listing Report available to all sellers?

Not by default. You may need to request access via Amazon Support under “My issue is not listed.”

Q3. Can I analyze category sales without paid tools?

Yes. Using Amazon’s built-in reports and a free Excel template, you can analyze category sales without third-party tools.

Q4. What are some key Amazon Seller Central reports for beginners?

Start with Business Reports, Inventory Reports, and the Category Listing Report. These provide key insights into traffic, conversions, and sales.

Q5. How do Amazon product listing services help with category sales?

They optimize product visibility within high-performing categories, improving rankings and conversion rates.

Ready to Simplify Your Amazon Business?

At YourSeller, we offer professional Amazon marketplace management services in the USA and India, including seller registration, product listing, and ongoing optimization.

Need help analyzing your sales reports, managing inventory, or improving your listing performance?

Contact us at +1 510-648-3933 (USA) or +91 9909513312 (India) to get personalized support and scale your FBA business with confidence.