Track Amazon Sales by Country: Seller Central Reports & Analytics
Selling on Amazon can be a lucrative business, especially when you reach international markets. However, tracking Amazon sales by country can become challenging without the right tools or expertise. If you're an Amazon seller operating in multiple countries, you must have a clear understanding of where your sales are coming from and how to optimize them. Thankfully, Amazon Seller Central offers powerful sales reporting features to help you monitor your performance by country, giving you the insights you need to boost your sales across global markets.
In this blog post, we will guide you through the process of tracking Amazon sales by country using Amazon Seller Central sales reports and a handy Amazon sales analytics template. Whether you're based in India, the USA, or the UK, this guide will help you get the most out of your Amazon international marketplace sales and provide insights into optimizing your Amazon marketplace performance.
Why Track Amazon Sales by Country?
When you sell in multiple Amazon marketplaces, it can be difficult to pinpoint where your revenue is coming from and how your products are performing in different regions. Tracking Amazon sales by country provides you with a comprehensive view of your performance across various markets, allowing you to:
Identify top-performing countries: See which countries generate the most revenue and orders.
Optimize product listings: Tailor your product listings and advertising strategies to target high-performing regions.
Monitor your international business: Ensure your inventory levels and supply chains are well-managed for each country.
Analyze country-specific metrics: Understand local currency performance and convert data into a common format (like USD) to compare across regions.
Whether you are selling in the USA, UK, India, or beyond, country-wise revenue tracking is essential to your Amazon business’s success.
Amazon Seller Central Reports for Sales Tracking
Amazon Seller Central provides a variety of sales reports that can be used to track your sales data by country. To start, you’ll need to download your Seller Central business reports, which are the key to unlocking important sales data. The detailed page sales and traffic report is particularly useful as it breaks down product performance and sales figures by child item, giving you a deep look into your sales performance in each country.
Steps to Download the Sales Reports from Amazon Seller Central
Log in to Amazon Seller Central: Start by logging into your Seller Central account. Make sure you have the correct permissions to access the business reports.
Select Reports: Go to the “Reports” section in your Seller Central dashboard. From there, select “Business Reports.”
Choose Sales and Traffic by Child Item: In the business report section, select “Detailed Page Sales and Traffic by Child Item.” This report provides sales data for each product you’re selling in Amazon’s international marketplaces.
Select Your Date Range: Choose the period you want to analyze (e.g., daily, weekly, monthly).
Download the Report: After selecting your desired date range, click the download button to obtain your report.
Once you have the report, you’ll be able to extract Amazon SKU sales data and organize the data by country.
Amazon Sales Analytics Template: Tracking Sales by Country
Now that you have the data, it's time to track your Amazon sales data analysis by country. While Amazon Seller Central gives you access to essential data, organizing it manually can be tedious. To make things easier, we’ve created an Amazon sales analytics template that allows you to easily input your sales data and analyze your performance by country.
How to Use the Amazon Sales Analytics Template
Download the Template: Download the Amazon sales tracking template. The template includes preset columns for various countries such as the USA, Canada, Mexico, Australia, Germany, the UK, France, Italy, Spain, Japan, India, and the UAE.
Copy Your Data: Once you’ve downloaded the business report from Seller Central, open the report and copy the necessary columns (SKU, unit ordered, and product sales).
Paste Into the Template: Paste the data into the corresponding country sheet within the template. For example, if you’ve downloaded USA data, paste it into the USA Data Sheet in the template. Repeat this step for each country you operate in, like Canada, Australia, and the UK.
Analyze Sales Data by Country: After entering the data, the template automatically fetches and organizes it, thanks to pre-applied formulas. You'll be able to see your sales performance by country at a glance.
Visualize Your Sales Performance
One of the best features of this template is the built-in pie chart that visually represents your sales data. The pie chart will show the percentage of total sales from each country, making it easier to identify your best-performing regions.
The template also displays other key metrics, such as:
Top-performing countries: Identify your top-performing countries based on total revenue and sales volume.
Sales by country: View sales revenue for each country, converted to USD for easy comparison.
Top SKUs by country: See which products are performing best in each marketplace.
Key Metrics in the Template
Once you’ve entered your sales data, the template will show the following key metrics for Amazon marketplace performance:
Top Country by Revenue: This metric highlights the top-performing country based on total revenue. For example, if the USA is your top market, it will show the total revenue generated in USD.
Country Breakdown: The breakdown includes essential data such as units ordered, number of orders, and product sales for each country. You can see the revenue from each country in its local currency, along with its converted USD value.
Top SKUs by Country: This section lists your top SKUs by country, showing the sales in local currency and the equivalent USD. For instance, if you’re selling in Canada, the template will display the top-performing products in that market, along with the sales figures in both Canadian dollars and USD.
By using this Amazon sales analytics template, you can efficiently track your Amazon sales by country and make data-driven decisions to improve your international sales strategies.
Benefits of Tracking Amazon Sales by Country
Tracking Amazon country-wise sales offers numerous benefits for sellers, especially those who are active in multiple marketplaces. Here’s why it’s important:
Increased Profitability: By understanding your sales performance in each country, you can focus on expanding your successful markets and adjust strategies in underperforming regions.
Better Inventory Management: Knowing which products perform well in specific countries helps you manage your inventory more effectively, reducing stockouts and overstocking.
Improved Marketing Strategies: With Amazon advertising services, you can tailor your ads to specific countries based on performance data, ensuring you’re targeting the right audience with the right message.
International Expansion: By understanding the dynamics of each marketplace, you can make informed decisions about Amazon Seller Registration in new countries and create targeted expansion strategies.
Optimized Product Listings: Knowing which SKUs perform best in each region allows you to make the most of Amazon product listings services, adjusting descriptions and keywords to appeal to local customers.
Our Services for Amazon Sellers
As an Amazon advertising agency in the UK with expertise in global marketplaces, we offer a wide range of services designed to help Amazon sellers succeed. Whether you're based in India, the USA, or the UK, our Amazon marketplace management services can help you optimize your listings and sales tracking. Our services include:
Amazon Product Listing Services: We help you create high-converting product listings tailored to each marketplace.
Amazon Advertising Services: Our experts can run targeted ad campaigns that boost your visibility and sales.
Brand Building Services: We offer strategies to enhance your brand presence on Amazon and other platforms.
Amazon Marketplace Management Services: Let us handle the complexities of managing your Amazon account and optimizing your international sales.
We also specialize in Amazon Seller Registration, making it easy for you to start selling in new countries.
Conclusion
Tracking Amazon sales by country is essential for sellers who want to optimize their performance across international marketplaces. By using Amazon Seller Central sales reports, the Amazon sales analytics template, and understanding key metrics like country-wise revenue tracking, you can gain valuable insights into your sales performance.
Maximize Your Amazon Sales Today with YourSeller
At YourSeller, our team is here to help you boost visibility and sales with targeted, effective campaigns. Whether you need Amazon marketplace management services or expert Amazon product listing services, we’ve got you covered.
We specialize in creating high-converting listings and running performance-driven ads that drive results. Our Amazon advertising services ensure that your products stand out in competitive marketplaces, while our brand-building services help you establish a strong presence across Amazon and beyond.
Looking to expand into new markets? Our Amazon Seller Registration services make it simple to start selling globally. Let us handle the complexities while you focus on growing your business.
Get in touch with us at +1 510-648-3933 (USA) or +91 9909513312 (India) to unlock your full Amazon potential. Let’s make your brand a top contender on Amazon’s international stage!
