How to Optimise Amazon Product Page in 2022?
“Want to make huge money on amazon?
Pay attention to your Amazon product listing page.”
The product page is a storefront for shoppers. Just like a window display attracts customers, your listing title and image on search results get conversions by giving correct information.
You as a brand will have to manage Amazon product listing optimization, advertising, A+ content and other such factors while creating an Amazon product page. You need to optimize your listings with keywords that will place them rank higher. Simultaneously, you have to include compelling content and images that drive online shoppers to buy your products.
To make the process easy, we have compiled a few useful ways to kick-start your sales.
1. Create an Engaging Title
The first thing a potential customer sees before they land on your product page is the product title.
Use the 250 characters to your best advantage, make it crisp while giving a good idea about your product. One good way to write an engaging title is to add a brand name with its advantages, USPs, features and other relevant attributes.
Doing so will boost your click-through rate (CTR) which will prompt Amazon to rank your product higher.
The product description comprises a limit of 2000 characters including spaces. Get the best use of it by describing your product in detail and what it does the best. In short, highlight the benefits of your product.
2. Use Proper Bullet Points
This is the part where you get to highlight the features of your product and sell it.
Keep in mind that the shoppers will glance through the bullets before making a purchase. Hence, if your bullet points are not proper it will be difficult for you to make a sale.
To get the best use of the bullet points follow these simple steps:
When writing the first and second bullet points use the features and/or descriptions of the product.
On the third mention, what are your unique selling points (USPs)?
The instruction on how to get the best use out of the product, add in the fourth point.
As for the last, write what the customer can get out of the product. Like the instructions on how to care for the product if it’s delicate.
Note that the character limit is 500 characters per bullet point and you can add up to 5 of them. Make sure you write exceptional content so that your potential buyer can be converted into your customer.
3. Include High-quality Creatives
Confidence in the brand is gained via high-quality images. A majority of buyers will purchase while only browsing through the images. There are 9 image slots, fill them all. Use this space smartly.
The below tips will help you to get the best use out of your creatives
The first/hero image has to be the most attractive. Ensure, to use an overall white background image while displaying your product.
The next image can be a lifestyle image wherein you can show human activity, bright colors, slogans, & brand logo.
You can use feature images to focus on 5-6 key areas differentiating the brand.
For the last images, you can show a 360 view and/or video of your product being used.
4. Optimise A+ Content
A+ Content helps in growing traffic, higher conversion rate & sales, better reviews and a lower return rate. Using additional images, videos and short text will attract more conversions while giving a proper idea of the product.
Amazon A+ content conveys quality and ensures that a customer is completely immersed in the product. Thus, increasing the chances of the customer to buy the product.
For more information on A+ content visit: Why is Amazon A+ Content So Important?
5. Manage Reviews
Reviews help to define your products. If the ratings are negative it will impact your sales, so it’s better to take precautions early on.
Optimize your reviews and ratings by checking potential causes behind bad reviews that need fixing. Even if issues arise, settle them immediately. With the help of this, you will be able to rank higher while maintaining good ratings.
6. Consider FBA
Why should you choose FBA?
Customer satisfaction, cost-effectiveness and customer satisfaction are the main reasons why sellers should be opting for FBA. Selling on FBA allows products to be Amazon Prime eligible which many customers want.
Items fulfilled through FBA are entailed for free shipping. Meaning your customers will get the product delivered to them within 2 days at no cost.
Final thoughts,
These are the top pointers you need to consider for better optimization of the product page.
Keep in mind that optimization is an ongoing process so ensure you improve every element of your listing page by keeping the above things in mind.
However, if you need help with it, count us in!
We, at Your AMZ Seller, offer Amazon listing and cataloging services to all the sellers in USA and India. To learn about our services, contact us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in.
