5 Organic Ways To Rank Your Products on Amazon
The best part about Amazon is there is so much traffic flowing through it - about 200 million people per month in the US alone. So, when you appear on the first page of Amazon, the potential upside is HUGE.
However, to rank on Amazon comes with a good deal of logic behind the A9 Algorithm.
The factors you should consider are having a relevant and accurate listing & great customer service and retention. To help you get the best use out of these factors, learn how to rank on Amazon.
Keep in mind: Amazon’s number 1 priority is customer satisfaction & yours should be the same. For an Amazon seller, understanding the nuances and factors of Amazon’s ranking algorithm is key to devising an effective Amazon SEO strategy. Therefore, you must optimize your product listings by keeping the following performance-related and relevance-related factors in your mind.
Let’s figure out the best practices to help you rank higher on Amazon with a very few simple steps:
1. Integrate SEO Keywords
Amazon is a keyword-based shopping platform.
As shoppers type in keywords to find things, keywords become a very important factor for ranking. You can place keywords via the product title, bullet points, descriptions and back-end with a proper Amazon SEO strategy. However, to increase the chances of your product ranking up include core keywords in the first 80 characters of the title.
Search for the most relevant keywords via the Amazon search bar & get the best out of it. Explore what type of keywords are your competitor brands using.
2. Using Relevant Images
Images are the foremost thing that buyers look at.
The basic goal of it is to let the shopper see the quality of the materials, features & uses. Also, helping them decide on why the product is the correct choice for them.
Make all the images at least 1000px shortest size, so they will be zoomable. This is important because the shopper can see the product material up close. Use infographics containing details like the product’s features & benefits. You can also demonstrate, explain and show how the product is used.
Images are one of the sure ways to help your business earn conversions. Plus, you can utilize adding video to one of the slides. This will give your customers a better look at your product and how it works. Hence, increasing the chance of a conversion.
3. Earn Positive Reviews
Want your potential customers to trust your brand? Work on reviews.
To ensure a positive rating it is important to provide genuine product details, hence resulting in a good experience of the product and positive feedback.
Positive reviews result in a higher ranking for your product. Not to forget better ratings and more reviews lead to a higher CVR (conversion rate). Ratings 4 stars or above are crucial. If it falls from 4 to 3.5 stars, sales can drop!
4. FBA Program
Prime or quick delivery is what the customers are looking for & they expect the same from Amazon. By taking benefit of the FBA: (Fulfillment by Amazon) feature, your product will attract more customers thanks to the fast shipping feature.
Meanwhile, Amazon FBA manages your order fulfillment, you can focus on other essential aspects of your business. This feature also increases your chances to gain positive feedback from customers. Such positive reviews increase the prospects of your product ranking high on Amazon.
Gain more information about Amazon FBA.
5. Answering Questions Indirectly
The number of questions asked about your product is placed at the top, along with reviews.
Answering questions is an indirect factor affecting your Amazon product ranking. If your potential buyer has a question about your product, answer it, because the chances are even other buyers have the same doubt.
Replying to questions shows good customer service and gives valuable information to your buyers. However, not answering them might result in the shopper not buying the particular product. While replying to their question will encourage people to buy. It will earn you more conversion rates leading to a good ranking.
Summing Up
When you learn to rank on Amazon, your brand reaches more valuable leads. It creates an opportunity for your business to earn conversion and thus continue to enhance your Amazon SEO ranking. At Your AMZ Seller, you will find an extensive team of Amazon SEO experts at your disposal, ready to take your listings up the product ranking ladder.
To learn about our services, contact us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in.
