Take advantage of Amazon to rapidly establish a worldwide reach that provides access to millions of customers all over the world for your brand.
It can, however, be quite tricky to steer through Amazon, especially when you are new at this. Fortunately, you are in the right place to learn in-depth about how to start selling on Amazon Seller Central.
To help you out with this, we have gathered a few tips and tricks to educate you about the Amazon Seller Central account & how it works. Get a quick look at things like setting up your Seller Central account, Amazon metrics, the applicable seller fees, business analytics, ad campaigns and promotions, and common mistakes to avoid.
Ready to sell on one of the biggest selling platforms?
1. Creating Your Account
To sell on Amazon, the foremost thing is to create a Seller Central account. In which you have two options: Individual Plan or Professional Plan. An individual plan will cost $0 a month, but you will be charged $1 for every product you sell. The professional plan includes more features and charges $39.99 per month.
Choose the account type based on your business budget.
2. Create a Product Listing Page
Amazon product listing page is for each item you sell on Amazon. It is made up of the information you enter when you list your product, including its title, image, description, and cost. In short, the whole thing the customer looks for when buying is through the product listing page.
An Amazon product listing page executes many functions, out of which these two main are:
Enables your products on Amazon search engines.
Encourages customers to buy your products.
To reach both objectives, it is essential to optimize your product listings on Amazon.
3. Create a Brand Registry
Securing your brand from fraud is the first thing you need to do after setting up the product listing page. There is a huge risk of a third party changing the name of the product to competitors to sell low-quality products. This, in turn, will damage your brand’s reputation.
A lot can go wrong if you have not registered.
With an Amazon brand registry, you get a set of tools that will help you avoid such issues.
4. Choose your Fulfillment Method
You have two options: either you handle it on your own, i.e, Fulfillment by Merchant, or let Amazon handle it with the Fulfillment by Amazon program.
Under FBM, you are responsible for picking, packing, and shipping your customer's order. You will be hampered with handling returns and refunds and customer service, all on your own. As for the FBA model, Amazon picks, packs, and ships the order for you. Amazon also provides customer service and processes refunds and returns on your behalf. All you have to do is ship your products to their fulfillment services.
5. Optimize Product Listings
Optimization should be a continuous process for Amazon sellers. Begin by finding the right keyword for your product page optimization. Incorporating those relevant keywords is an essential part of increasing product visibility and sales. You can place them in your product titles, features, descriptions, and A+ content. Use tools like Google Keyword Planner to help you identify the right keywords.
Moving onto images, you are allowed to put 5-7 images. Use these images from different angles while adding size, features, and designs. Make sure it is engaging.
6. Advertising & Promotions
Amazon boasts a lot of traffic, yet the best way to make sure that your products are visible and eventually purchasing is done is by advertising them. To help sellers, Amazon provides many advertising and promotional tools that you can utilize to your advantage.
Amazon advertising includes sponsored displays, sponsored products, and sponsored brand ads.
You can also utilize tools like Campaign Manager, Vine, & deals for product promotion. Plus, options such as coupons, prime exclusive discounts & promotions assist in gaining traffic to the product too.
If you need any help from experienced professionals to handle your Amazon ads, your Seller is the right choice! We have qualified specialists for Amazon ad services and Amazon PPC management.
Summarizing,
With the help of the above guide, you will be able to navigate the platform with ease now. Don't forget to dive deep into those tabs on your own.
Reach out to your Seller in case you have any queries. We will guide you from setting up your Amazon seller central account, and everything in between, to boosting via ads. Get in touch with us now!
To learn about our services, contact us at +1 510 648 3933 or +91 9909513312 or email us at contact@yourseller.in.
