Everything You Need to Know About Amazon’s A9 Algorithm

The A9 algorithm is an ideal system that has one goal: to connect shoppers with relevant products as soon as possible. Amazon uses A9 algorithm to decide how products are ranked in search results. 

There is one key difference between Google and Amazon’s algorithms: the A9 algorithm puts a strong emphasis on sales conversions. With A9, your products will gain traffic through keywords just like Google. Gaining good traffic for products will further lead to higher rankings for your products. 

Effectively applying techniques and strategies optimized for the algorithm will provide growth for your business. This article will cover how A9 Algorithm works and how to optimize your listings to achieve the best rankings. 

How Does the Amazon A9 Algorithm Work?

A9 analyzes data, observes historical patterns and leads the text describing every product across Amazon before the customer even decides to insert a search query. Doing so will help to optimize the customer experience. 

Amazon’s search engine and algorithm determine which items are the most search-relevant to the customer’s query and then rank them based on the product relevancy to the customer. 

The search changes continuously.  

A9 is built on two core rules: performance and relevance. A product with great sales performance will rank in the Amazon search engine. 

Those sales will be prioritized first by the Amazon algorithm. 

Benefit of Keywords 

Keywords are the search terms used by the customers to find the products. Keywords are the main factors Amazon looks for in determining relevance to search engines. Hence, looking at how keywords play an important role in both the world, it is essential to use high volume and importantly relevant keywords as part of your listings. 

To find those high-volume keywords, you can use tools designed especially for Amazon, such as Helium 10, Sonar, Amazon brand analytics and more. You can begin by thinking about the terms your ideal customers would search for. Be as creative as possible. Then use a keyword tool to figure out which terms have the best search volumes.

How to Use the Keywords?

Once you have figured out what keywords you need to rank your product, you need to integrate them strategically. This comes down to how you write the product title. Try to include as many keywords as possible while ensuring the title still reads well.             

Use long-tail keywords for a better optimization experience. Lastly, a properly optimized product title should mention the main benefits of your product.

Sales Conversions Rate

Gaining a strong sales conversion rate is an essential part of any strategy to rank in terms of Amazon’s algorithm, and also the overall success of your business strategy. Sales conversion rate is one of the key factors Amazon looks for in determining high-ranking products. Thus, getting a good number of sales conversions will drive more traffic to your listing.                                         

There are certain ways through which you can optimize your listing to convert visitors into actual sales. Firstly, ensure the product listing page is effective and communicates to your customers why they should finalize their purchase.                                      

Give an in-depth description of product functions, features and USPs. Use attractive language. You can show how your products are popular and recommended. Explain in clearly the product functions, features, and benefits to convince shoppers. But keep in mind to keep the text short, as most e-commerce shoppers make a decision incredibly quickly. Majorly shoppers decide to purchase without reading the whole listing. Rather, they make up their mind based on the title, images and price.     

Hence, you have to optimize the images on your listings. Do this by including taglines on your product pictures explaining the benefits. Use clear, high-quality images on a white background that are large enough to enable zoom: 2560 on the longest side is the best.  

Lastly, skim through the website and see if it does convey the most vital information in 3 seconds.

Tracking Keywords Performance

Once the product listing page is created which is optimized for both keywords and sales conversions, next monitor your listing performance regularly. Tracking keywords on Amazon will tell you how well the keywords are performing. 

Final Takeaway,

Amazon has its own proprietary algorithm that gauges what products rise to the top results. Today, you can find Amazon A10 works pretty much the same way, but a few key differences. 

At YourSeller, we keep ourselves up-to-date with all the latest updates and dynamics of Amazon. If you find any trouble optimizing your listings as per the latest Amazon update, we are happy to help.

To learn about our services, contact us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in.