Amazon Image Requirement: 6 Tips to Optimize Photos for More Sales
Amazon sellers can not only market with words but also with images.
Since customers can’t experience your product in person, they rely on product pictures. As a result, getting the best use of images will ultimately help you to sell more on Amazon.
If you are starting out on the journey to create potent images, there’s a lot you can do. Learning how to do simple twitches and add-ons on your images can make a real difference in your conversion rate.
Here’s a list of simple & easy ways to evaluate your Amazon images:
1. The Main Product Image
The main product image is the first impression your customers will get of your product among search results on Amazon.
Why not use it to your advantage?
The first product image you are using must be of the best quality. It should include a large, detailed, and crisp picture. A pure white background that keeps out accessories, props, logos, and watermarks of anything but the product. If you giving an added benefit with the product, for example bookmark with a novel, try adding the free item in the main image. It will definitely pique the interest of your potential customer.
Keep in mind that if your customers are not getting a clear picture of your product, you might end up losing them. They will end up clicking on a different listing. You will easily lose a sale if a poor-quality image is used.
2. Additional Image
Amazon provides you with space to upload up to 9 images/videos to your product listing page. However, only the first 7 images will be shown on your actual live listing on the desktop.
While we have already discussed the first image, for the additional pictures, you can add attractive graphics and text to help keep the customer interested in and informed about your product. Here’s where you can get creative and add a fun, unique background, along with your logo.
Infographics, informative text, and comparisons or size charts give essential information that may help customers convert.
3. Lifestyle Image
A lifestyle image is an image that shows how a product is being used.
Keep the target audience in mind, including an example of a person using the product in your picture. Add some human touch to the image. Capture the product in action for a lifestyle image.
Customers should be able to picture themselves using the product. You can also use Photoshop in case you aren’t able to take lifestyle images, or you can hire a professional to do it for you.
4. Adding Text to Your Images
You can highlight the features of your product by adding them to the product images. Using the same fonts and colors creates a specific look and presence for your brand on Amazon.
In the text, you can include benefits, sizing, dimensions, and materials used to create your product. If it’s a food product, display the ingredients. You can always hire a professional to make infographics like these.
5. Zoom In
Add images that are zoomed in clearly. Showcase detailed images of your product. You can do this by zooming in on different features of the product.
This will help you increase sales dramatically.
6. Product Videos
With videos, customers can truly see how a product works, and how it can satisfy their needs and help them decide on whether or not to purchase it. It will not only help to bring your product to life, but your customers can imagine themselves using it.
It will also give you a leg up on your competitors who don’t have product videos. Adding a video to your product page not only makes for a better customer experience but also helps you boost your overall sales.
Summing Up,
Each of your product images can be the key driver for clicks to your product page. Taking your time to make high-quality images will help you shape the perception of the quality of your product. It will also help customers quickly assess the characteristics of your product.
High-quality images will not only boost your ranking in Amazon search results but will also have a direct impact on your click-through rate and conversion rate.
If you are looking for expert assistance on your product listing page, we at Your Seller will help you optimize it. From product listing optimization to A+ content, we offer all kinds of Amazon marketplace services to the sellers in the USA and India.
To learn more about our services, contact us at +1 510 648 3933 or +91 9909513312 or email us at contact@yourseller.in.
