Amazon ASIN - What Does It Mean For Your Business?

Have you ever bought an item off Amazon?

Most probably, you’ve.

And if you did, then you must have stumbled upon something called ASIN.

At the time, you might not have given it much thought as you were busy selecting the right product with the best reviews.

But, if you ever wish to sell your own products on Amazon, then you’ve to learn what ASINs are and how they’re used.

In this post, we’re going to explain everything you need to know about Amazon ASIN like:

●     What is Amazon ASIN?

●     How to Find ASIN on Amazon?

●     Why is Amazon ASIN important for your business?

●     When to use an existing ASIN & when to create a new one?

So without any further ado, let’s dive right in!

• What is Amazon ASIN?

ASIN stands for Amazon Standard Identifier Number.

It is basically a unique product code assigned by Amazon.com and its partners.

ASIN codes are made up of 10 characters that contain numbers, alphabets, or a combination of both.

In simple words, ASIN is Amazon’s own SKU to easily track every product it stores, sells, and ships.

And these ASINs are supposed to be tagged everywhere in Amazon’s system such as advertising, sales, data, FBA shipments, Amazon commission fees, etc.

• How to Find ASIN on Amazon?

There are 3 different ways to find the ASIN of a product on Amazon.

1 - Product Information Section

The easiest way to find a product’s ASIN on Amazon is by simply scrolling to the product information section on the product page and look for ASIN in the first column of the table.

In this example, the ASIN is “B07RM8WQ8G”.

2 - Product Page URL

Another way to find the ASIN of a product is by looking at the browser’s address bar.

To find the ASIN of a product, go to its product page on Amazon, and the ASIN will be mentioned after the product’s name and “dp” in the product URL.

In this example, the ASIN of the Google Chromecast product is “B015UKRNGS”.

3 - ASIN Lookup Tools

Another way to find a product’s ASIN is through various ASIN lookup tools.

There are dozens of ASIN lookup software available in the market such as ASINTOOL, Synccentric, etc. that you can consider using.

These tools are especially useful when you have thousands of products and need to find their ASINs altogether.

To find the ASIN of all your products together, simply use the bulk upload feature in the tool.

Although, it is worth mentioning that most of these tools will cost you.

So, whether you should buy the tool or not mainly depends on the number of products you already have and how often you list new products on Amazon.

• Why Amazon ASIN is Important for Your Business?

Amazon ASIN is vital for your business because it is extremely helpful for tracking your inventory on Amazon.

It is basically a reference for catalog data and also to index product catalog pages to browse and search.

Simply put, a product’s ASIN helps Amazon to properly display the correct products in the product listing pages as well as in search results.

Although, sellers cannot select or choose an ASIN of their own choice as Amazon automatically assigns ASIN to each product that sellers list.

However, sellers can either use an existing ASIN for their products or request Amazon to create a new one.

Let’s understand when should you use an existing ASIN and when should you create a new one.

• When to Use an Existing ASIN & When to Create a New One?

For every product that is sold on Amazon, there is always only one ASIN on the product page.

It was designed this way to make it easier for customers to identify correct products.

And in case there are multiple ASINs added for a single product, Amazon eventually finds out and merges them.

With that, let’s understand in which cases you should use an existing ASIN and when should you create a new one.

Use an Existing ASIN If...

If you’re planning to start selling your products on Amazon, then the first thing you need to do is check if an ASIN already exists for your product.

And if an ASIN for your product already exists, then it is recommended to sell your product under the same ASIN.

This will allow you to share the same product page with other sellers who are selling similar products and increase its search visibility on Amazon.

Create a New ASIN If…

Creating a new ASIN for your product is recommended when you’ve checked an ASIN for a similar product on Amazon but didn’t find one.

In this case, you’ll have to create a new ASIN for your product to sell on Amazon.

In simple words, you should only create a new ASIN when you want to sell a product that is not listed on Amazon.

And the easiest way to create a new ASIN is by creating a new product in Amazon’s product catalog.

Once the new product is created, Amazon will automatically assign it a unique ASIN to help you start selling your product.

YourSeller Supports You At Every Step Of The Way

The Amazon ASIN number serves as a unique identification number that distinguishes your product from other products. It is important to remember that a correct ASIN is what makes your listed product actually searchable. With that said, it is the first step you’ll need to take when you list your products on Amazon.

At YourSeller, we offer comprehensive Amazon product listing services to fledgling as well as established sellers. With our dedicated team of E-commerce experts, we craft tailor-made SEO strategies that cover every aspect – from identifying the ASIN to writing effective copies for product listing.

Also Read:

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Tips for New Sellers - How to Survive in Amazon Sellers Jungle
How to Hire Amazon Marketing Agency
4 Experts Tips for Success When Selling on Amazon
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