Tips for New Sellers - How to Survive in Amazon Sellers Jungle
Did you know that there are around 16 crore products listed on Amazon?
Research shows that this figure, along with the number of sellers on Amazon, is increasing with every passing day!
It’s practically a wilderness and can be quite overwhelming if you are not prepared to deal with the competition.
As a leading name when it comes to Amazon services and Amazon SEO in USA and India, we are aware of the difficulties a newbie would face when trying to establish their business on this online platform. This is why our Amazon marketing experts have put together this guide. Read on to learn about the basics as well as advanced aspects of marketplace brand building and where you need to focus so you can enhance your online reach on Amazon.
So let’s get started!
Fundamentals of Amazon Marketing & Marketplace Brand Building
According to the experts offering Amazon services, Amazon is a user-friendly platform that is quite easy to understand even for a new seller. It has informative help sections, which include all the essential details available in the form of videos and case studies.
Establishing Your Online Business on Amazon
Product Listing & Cataloging
For a new seller, listing the products, maintaining them up to date, and making customers aware of the products can be challenging. However, you can do all of it with the help of Amazon Seller. Moreover, hiring professionals for Amazon marketing services is a foolproof way to achieving your goals.
Pricing
After the product listing, the two crucial aspects of Amazon marketing are product pricing and buy box %. If you plan on selling branded products or products that are already available on Amazon, then it may be slightly difficult for you.
You can sell the products on Amazon only if you have the buy box button on your product page. And as per the rules, there are many criteria for getting the buy box. One of them is to ensure your products have prime and fulfillment tags and that they are adequately priced, preferably lower than your competitors.
For this, you have to set an auto pricing rule and select the condition for the buy box winning price. And your problem will be solved!
Account Health
Another crucial factor is the account health. As a new seller, this section is very important, which is why it helps to check it every day so that you can track your activities. In this tab, you will get the details about your dispatch rate, late shipment rate, seller ratings, product ratings, and more.
If you face any issue with your listing or if you sell any branded products without that brand approval, you will likely get a notification from Amazon for the same.
After Sales Service & Customer Ratings
When it comes to eCommerce marketing, customer reviews play a critical role in the success of your online business. So if you get multiple negative reviews, Amazon can delist your product, and there is a fair chance of you losing your account as well.
So, in addition to offering top-quality products, it is essential to provide reliable service after delivering them. For instance, if a customer is not happy with your product or faces any technical issue due to which your product is included under the returnable category, then it’s your duty as the seller to respond to the buyer on time. Be sure to offer the required assistance to solve their problem related to your product.
Promotions and Coupon Codes
It may take quite a while for your products to be included under the Amazon criteria for lightning deals. Meanwhile, you can use coupon codes and other available promotions to enhance product visibility and attract new buyers.
Contact Us for Reliable Amazon Marketing Services
At Your Seller, we are committed to offering quick and efficient Amazon services to our clients. We have a qualified team to understand your needs, plan effective strategies, and work with you to establish your online business.
If you have any questions about our eCommerce marketing services, please call us at +91 9909513312. We’ll be happy to assist you with marketplace brand building and Amazon services.
Also Read:
How to Hire Amazon Marketing Agency
