Week of January 26th- 1st Feb [2025]
Amazon Selling Secrets - Amazons News/Updates
1. Next-Gen Selling Dashboard: Smarter, Faster Seller Central
Amazon has launched the Next-Gen Selling Dashboard, a major update designed to simplify Seller Central with interactive tools and better customization.
What’s New?
Clickable KPIs – Click on key metrics (sales, returns) for deeper insights.
Drag & Drop Customization – Rearrange charts and tables to focus on what matters most.
Quick Date Filters – Easily switch between “Last 7 days,” “Last 30 days,” etc.
Cleaner Layout – A more intuitive design for faster navigation.
All-in-One Command Center – Manage inventory, ads, orders, and reports in one place.
Why This Matters for Sellers
This dashboard saves time, improves decision-making, and centralizes key insights, making it easier to track sales trends, manage ads, and optimize inventory.
What You Can Do:
✅ Customize Your Dashboard – Highlight your most important metrics.
✅ Use Clickable KPIs – Get instant performance insights.
✅ Monitor Trends Easily – Spot opportunities and fix issues faster.
2. Sponsored Products Ads Expand Beyond Amazon
Amazon is testing a beta program that allows sellers to run Sponsored Product ads on external websites—a major shift in Amazon’s advertising strategy.
Why This Matters
Expanded Reach – Your ads can now appear on other retailer websites, increasing exposure.
One-Stop Campaign Management – Run external ad campaigns directly through Amazon’s ad platform.
First-Mover Advantage – Early adopters can gain insights before this becomes widely available.
Should You Join the Beta?
If invited, consider:
✅ Start with a Small Budget – Test performance before scaling.
✅ Monitor ROI Closely – Track CTR and RoAS to ensure profitability.
✅ Stay Adaptable – Amazon may refine the program, so quick adjustments can be a competitive edge.
3. Amazon’s Brand Name Generator: Useful or Just a Gimmick?
Amazon has launched a Brand Name Generator in Seller Central (Brand → Build Your Brand → Create a Brand Name). Sellers enter basic details, and Amazon suggests a name.
How It Works
Input product category, audience, and description
Click Generate
Get brand name suggestions
Where It Falls Short
🚫 No Trademark Checks – The tool doesn’t verify if the name is legally available.
🚫 No Domain Availability – It won’t check if the website URL is free.
🚫 No Brand Strategy – A strong brand name needs more than just a catchy phrase.
Should Sellers Use It?
🔹 For inspiration? Sure.
🔹 For serious branding? Not yet. Without trademark, domain, and social handle checks, this is just a brainstorming tool—not a real branding solution.
What Amazon Needs to Improve
If Amazon integrates trademark and domain availability checks, this could become a valuable tool for brand builders instead of just an idea generator.
For more News / Updates like this, check out our Amazon News/Updates page here.
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