Week of January 19th- 25th [2025]
Amazon Selling Secrets - Amazons News/Updates
1. Bid Adjustments for Sponsored Brands Placements
Amazon now allows sellers to adjust bids for non-Top of Search placements in Sponsored Brands campaigns. This new feature provides greater control over ad spend and campaign strategy.
What This Means for Sellers:
Flexibility in Bidding: Adjust bids for placements like product pages or rest-of-search based on performance.
Example Adjustment: If your default bid is $1.00, you could decrease it by 10% for underperforming placements (making it $0.90) or increase it for higher-performing ones.
Action Steps:
Review Placement Reports: Analyze performance across Top of Search and other placements.
Set Bid Adjustments: Use the new feature to fine-tune bids for specific placements.
Monitor Results: Track how these adjustments affect ROAS and ad performance.
This feature empowers sellers to allocate ad budgets more efficiently. For personalized strategies, consulting with Amazon PPC experts can maximize your ad ROI.
2. Return Rate and Star Rating in VOC Dashboard
Amazon has enhanced the Voice of the Customer (VOC) dashboard by adding Return Rate and Star Rating metrics. These updates help sellers proactively address customer satisfaction issues.
Key Highlights:
Return Rate: View the percentage of product returns over the past 12 months. Identify and resolve recurring issues like inaccurate descriptions or quality concerns.
Star Rating: Monitor product ratings in one centralized dashboard. Use this data to prioritize improvements for poorly rated items.
By consolidating these metrics, the VOC dashboard simplifies performance tracking and customer satisfaction management. For expert guidance on optimizing product performance, consider working with Amazon consultants.
3. New Amazon Product Title Policy
Starting January 21, 2025, Amazon will enforce updated product title requirements to improve listing clarity and the shopping experience.
Key Changes:
Word Repetition: The same word cannot appear more than twice in a title (except for prepositions, articles, and conjunctions).
Example:
Non-Compliant: “Wireless Bluetooth Speaker - Speaker with Speakerphone”
Compliant: “Wireless Bluetooth Speaker with Speakerphone”
Character Limit: Titles must remain under 200 characters, excluding prohibited special characters like ! or _.
Action Steps:
Review Titles: Identify and update non-compliant titles.
Use Amazon Tools: Check flagged titles in Manage All Inventory or Review Listing Updates (for brand owners).
Act Proactively: Fix issues within 14 days to maintain control over your titles and avoid automatic updates.
By ensuring compliance early, you can avoid disruptions while keeping your listings optimized for search and customer engagement.
For more News / Updates like this, check out our Amazon News/Updates page here.
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