Week of January 12th- 18th [2025]

Amazon Selling Secrets - Amazons News/Updates


1. Customer Journey Analytics in Brand Analytics

Amazon has introduced Customer Journey Analytics under Brand Analytics, providing insights to help brands identify and measure their standing from both customer and category perspectives.

Key Features:

  • Data Coverage: Includes all products within a brand, tracking:

    • Branded Searches

    • Store Visits

    • Customer Drop-off Points in the Journey

  • Uses

    • Identify Problems: Spot issues in the customer journey.

    • Enhance Engagement: Improve product pages, offers, stores, brand promotions, and ads.

      • Navigate to Manage All Inventory to identify and fix non-compliant titles before the January 21, 2025 deadline.


Check if this feature is available for your respective brands in Brand Analytics.

2. Amazon DSP Campaign Management API Expansion

The Amazon DSP campaign management API is now available in all locales where Amazon DSP operates, offering advertisers several benefits by integrating API endpoints with their tools.

Key Benefits:

  1. Simplified Campaign Creation: Build templates or custom workflows to streamline operations, reducing the time needed for new campaign setup.

  2. Automated Campaign Management: Easily add or remove targets in bulk, adjust bids and budgets in real-time to enhance performance.

  3. Enhanced Optimizations: Utilize endpoints for optimizations across campaign, ad group, and audience settings, enabling experimentation with new audiences.

Resources:

These updates offer powerful tools for improving customer engagement and streamlining advertising efforts.

 

For more News / Updates like this, check out our Amazon News/Updates page here.

 

|| Blog Spotlight: How to Track B2B and B2C Sales on Amazon

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Learn 5 steps to leverage Amazon’s Product Opportunity Explorer to evaluate competition and boost market insights.
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Week of January 5th- 11th [2025]