Week of February 2nd - 8th [2025]
Amazon Selling Secrets - Amazons News/Updates
1. Amazon’s Brand Name Generator: Worth Using?
Amazon has introduced a Brand Name Generator inside Seller Central (Brand → Build Your Brand → Create a Brand Name). Sellers input their product category, audience, and a brief description, and Amazon suggests a brand name.
Where It Falls Short
🚫 No Trademark Checks – The tool doesn’t verify if the name is legally available.
🚫 No Domain Availability Checks – It won’t tell you if the website URL is free.
🚫 No Strategic Guidance – A strong brand name should align with long-term goals.
Should Sellers Use It?
🔹 For brainstorming? Yes.
🔹 For serious branding? No.
If you’re building a long-term brand, make sure your name is legally available and strategically sound. An experienced Amazon specialist can help you pick a name that’s creative, available, and scalable.
2. Sponsored Product Ads Expand Beyond Amazon
Amazon is testing a confidential beta that allows sellers to run Sponsored Product Ads on external retailer websites—a big shift in Amazon’s advertising model.
Why This Matters
Expanded Reach – Your ads now appear beyond Amazon, increasing visibility.
One-Stop Management – Run external ad campaigns directly from Amazon’s dashboard.
First-Mover Advantage – Sellers who join early gain insights before this goes public.
Should You Join the Beta?
✅ Start Small – Test with a limited budget.
✅ Track Key Metrics – Monitor CTR & RoAS for profitability.
✅ Stay Flexible – Amazon may refine the program, so quick adaptation is key.
This off-Amazon advertising could be a game-changer for sellers who want to expand their audience and drive more traffic—but only if the ROI makes sense.
For more News / Updates like this, check out our Amazon News/Updates page here.
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