Week of February 2nd - 8th [2025]

Amazon Selling Secrets - Amazons News/Updates


1. Amazon’s Brand Name Generator: Worth Using?

Amazon has introduced a Brand Name Generator inside Seller Central (Brand → Build Your Brand → Create a Brand Name). Sellers input their product category, audience, and a brief description, and Amazon suggests a brand name.

Where It Falls Short

🚫 No Trademark Checks – The tool doesn’t verify if the name is legally available.
🚫 No Domain Availability Checks – It won’t tell you if the website URL is free.
🚫 No Strategic Guidance – A strong brand name should align with long-term goals.

Should Sellers Use It?

🔹 For brainstorming? Yes.
🔹 For serious branding? No.

If you’re building a long-term brand, make sure your name is legally available and strategically sound. An experienced Amazon specialist can help you pick a name that’s creative, available, and scalable.

2. Sponsored Product Ads Expand Beyond Amazon

Amazon is testing a confidential beta that allows sellers to run Sponsored Product Ads on external retailer websites—a big shift in Amazon’s advertising model.

Why This Matters

  • Expanded Reach – Your ads now appear beyond Amazon, increasing visibility.

  • One-Stop Management – Run external ad campaigns directly from Amazon’s dashboard.

  • First-Mover Advantage – Sellers who join early gain insights before this goes public.

Should You Join the Beta?

Start Small – Test with a limited budget.
Track Key Metrics – Monitor CTR & RoAS for profitability.
Stay Flexible – Amazon may refine the program, so quick adaptation is key.

This off-Amazon advertising could be a game-changer for sellers who want to expand their audience and drive more traffic—but only if the ROI makes sense.

 

For more News / Updates like this, check out our Amazon News/Updates page here.

 

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Week of January 26th- 1st Feb [2025]