Amazon PPC Services
That don't burn money!
We offer complete Amazon marketing services to boost your online sales directly or indirectly. We have experts in our team to manage your ad campaigns, increase your brand visibility, analyse the competitive landscape, and offer consistent performance reporting. Reach out to our specialists in USA and India to put your business in a position to grow in multiples! Scroll down to learn more about our eCommerce advertising services for Amazon.
“The guys at YourSeller are amazing. They understand the basics really well and are flexible enough to adapt to any process. They have seamlessly become a part of our team and it has been an excellent experience working with them and seeing our online business grow from strength to strength. We are now in a position to hit our goal of hitting $30M in sales on Amazon by the end of this year.”
“The people at YS are one of the most pro-active teams we have come across in all these years. They cover all bases and ensure there is no room for complacency. They are always open to new ideas and we have witnessed above par performance working with them for the better part of the year. I cannot recommend them enough.”
Performance
Our 6 Step Approach
Ad Campaigns/ Placements
Keywords Targeting
Ads are shown based on specific search terms that customers enter into the Amazon search bar.
Types:
Automatic Targeting (Auto): Amazon automatically matches your product to relevant search terms based on product data.
Manual Targeting (Manual): You manually select specific keywords to trigger ads when customers search for those terms.
Campaigns:
Sponsored Products: Ads based on keywords that show individual product listings.
Sponsored Brands: Show your brand's logo, headline, and up to three products in search results.
Sponsored Brands Video: Video ads triggered by relevant keywords to capture shopper attention in search results.
Product Targeting
Ads are shown based on specific products or ASINs that you choose to target. This is ideal for reaching customers who are browsing competitor or complementary products.
Types:
Competition Targets: Target competitor products, so your ads appear on their product pages or when customers search for competitor brands or products.
Defense Campaign: Target your own products or ASINs to defend your listings and prevent competitors from showing ads on your product detail pages.
Campaigns:
Sponsored Products: Target competitors or your own products directly to ensure visibility on product pages.
Sponsored Brands: Use product targeting to appear when customers view competitor products.
Sponsored Display: Display ads to target competitor products or protect your product listings.
Category Targeting
Ads are shown to customers browsing specific product categories on Amazon. This is broader than product targeting and can be used to reach customers shopping for certain types of products.
Campaigns:
Sponsored Products: Choose entire categories to display your ads when customers browse products within the same category.
Sponsored Brands: Show your brand and products when customers browse specific categories.
Sponsored Display: Target shoppers in a particular category across Amazon, showing them your ads as they browse related items.
Brand Campaign
Focus on building brand awareness by showcasing your brand and multiple products at once, rather than promoting just a single item.
Campaigns:
Sponsored Brands: Display a custom headline, brand logo, and three products at the top of search results to reinforce your brand presence.
Sponsored Brands Video: Use video to capture attention and tell a more engaging brand story while promoting multiple products.
Amazon DSP: Programmatic display ads that help build brand awareness both on Amazon and on third-party websites.
Video Campaign
These campaigns use video content to capture shopper attention and communicate the value of your products or brand in a dynamic way.
Campaigns:
Sponsored Brands Video: Video ads that autoplay in search results, triggered by specific keywords.
Amazon DSP: Programmatic video ads shown on and off Amazon, targeting specific audience segments based on behavior or interests.
Sponsored TV: Ads that appear on Amazon’s Fire TV and streaming services, allowing brands to reach customers with television-style video ads.
Sponsored Display
Display ads designed to target customers both on Amazon and across the web. These ads focus on awareness, consideration, and retargeting based on shopper behavior.
Targeting Options:
Product Targeting: Ads are displayed on competitor product pages or your own product pages.
Views Remarketing: Target customers who have viewed your products or similar items but didn’t purchase.
Audience Targeting: Based on shopper demographics, interests, and behavior across Amazon and third-party sites.
Sponsored TV
Video ads are displayed on Amazon’s Fire TV and other streaming platforms. This allows brands to reach Amazon customers with TV-like ads, usually focused on brand awareness.
Targeting: Based on audience interests and behavior. Ads appear on Amazon’s OTT (Over-the-Top) platforms like Fire TV, IMDb TV, and third-party apps.
Get your Ads in order.
Stop burning your precious hard-earned money.
Why Us?
Client brands we have helped:
