How Amazon Attribution Plays a Pivotal Role in Amazon Campaigns
From inventory planning to product photography, there are a lot of components that work simultaneously to ensure that your business reaches the correct audience. But undoubtedly, the most frustrating and difficult aspect is driving external sources to your Amazon listings to increase sales.
Once a user clicks the link on that ad or post, it is almost impossible for you to track whether they followed through and purchased your products. This cloud of uncertainty is why you may not know whether or not the external advertisement provides a fruitful result.
This is where Amazon Attribution comes into play as a game-changer to help track these minute yet necessary details.
What is Amazon Attribution?
Amazon Attribution is a tool that grows your business by monitoring and analyzing non-Amazon marketing channels. It provides an analytic insight into how social media, display, PPC, email marketing, and search can influence sales on Amazon.
There are three critical goals that Amazon attribution serves:
Measure
Optimize
Maximize
You can assess the effect of your cross-channel digital marketing activities. This enables you to make in-flight optimizations utilizing on-demand advertising analytics to help maximize the impact and guarantee efficiency.
This process will help you learn which methods maximize return on investment and drive sales. Accordingly, you can construct better marketing plans for the future.
Amazon attribution provides you with all the conversion metrics you require, including click-through rate, impressions, detailed page views, number of purchases attributed to each ad channel, “Add to Carts,” total sales, etc.
How Much Does Amazon Attribution Cost?
Great news for all e-commerce owners; Amazon Attribution has no cost associated with it, i.e., it is available for free to boost your business. To get started with Amazon Attribution, you need to create an account, sign in, and add the products for which you want to calculate the conversion.
Who Can Access Amazon Attribution?
Sellers enrolled in Amazon Brand Registry and Vendors in the U.S., Canada, the U.K., Germany, Spain, France, and Italy are the only ones who can access Amazon Attribution. However, it can expand to other countries in the near future. Eligible sellers and vendors can access Amazon Attribution measurement with the help of the self-service console or tool providers integrated with the Amazon Ads API.
How Does Amazon Attribution Work?
Looking at paid platforms such as Facebook and Google Shopping for attribution marketing, you will see “pixels” tracking potential customers.
The tracking pixel is a small chunk of code that collects consumer behavior and flow data. The downside of these pixels is that it only works if the company owns the website. So Amazon blocks any external tracking pixels to prevent exposing the details about Amazon customer behavior to a third party.
Instead of pixels, Amazon Attribution uses Attribution Tags to track customer behavior.
What are Attribution Tags?
According to Amazon, “Attribution tags are parameterized URLs that measure click-throughs and attribute conversions and sales of their products on Amazon.”
Attribution Tags are URLs to your Amazon listings that Amazon can track. You can generate these tags and place the URL on external media like ads, blog posts, email campaigns, etc.
When someone clicks that link, you can finally access all the analytics about their traffic, actions, and buying.
Why Does Amazon Attribution Play Such an Important Role?
It’s not a stretch when we say Amazon Attribution is a tool that holds the potential to reshape how we track off-Amazon marketing campaigns. There was no way to segregate and locate the sources generating traffic amongst all other off-Amazon campaigns with earlier tools. But with Amazon Attribution, you can differentiate traffic from separate marketing channels and allocate resources accordingly. Get a clear view of which advertising efforts drive the sales and provide the highest ROI.
Boost Your Business With Amazon Attribution
Whether you are a novice or a veteran in eCommerce, Amazon Attribution plays a significant role in expanding your business. But you do not have to worry about all the nitty-gritty when you work with Your Seller. We are your one-stop destination for your marketplace management needs and services. We offer expert-level services in USA and India, including Amazon marketing services, Amazon PPC campaign management, Amazon listing optimization services, and much more.
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