Master Amazon Keyword Research with Brand Analytics – Free Tool Guide
In the competitive world of Amazon selling, keyword research is the foundation of product visibility, ranking, and conversions. While tools like Helium 10, AMZ Scout, and Jungle Scout are widely used for keyword research, Amazon’s Brand Analytics offers exclusive insights that can give sellers an edge. By leveraging the Top Search Terms feature within Brand Analytics, sellers can optimize their product listings, backend search terms, and advertising campaigns with data directly sourced from Amazon’s ecosystem.
In this guide, we explore how to access and use Amazon Brand Analytics effectively, optimize product listings, and boost Amazon sales with keyword research.
How to Access Amazon Brand Analytics Top Search Terms
To access Brand Analytics, you must be a registered brand owner. Here’s a step-by-step guide to accessing the Top Search Terms report:
1. Log in to Your Amazon Seller Central Account
Ensure that your brand is enrolled in Amazon Brand Registry.
2. Navigate to the Brand Analytics Dashboard
Under the ‘Reports’ section, click on ‘Brand Analytics.’
3. Select ‘Top Search Terms’
This section provides valuable insights into the most popular search terms within your product category.
4. Filter and Analyze Data
Utilize available filters to customize your search based on date range, category, and ASIN.
Before Amazon introduced Brand Analytics, sellers relied heavily on third-party keyword research tools. Now, integrating Amazon’s own keyword insights into backend search terms, listings, and advertising efforts has proven to yield tangible results in as little as four weeks.
How to Use Amazon Brand Analytics for Keyword Research
Step 1: Gather Relevant Product Information
Start by collecting all essential details about your product, including:
Material
Size
Color
Unique Selling Propositions (USPs)
Features
For example, let’s consider an indoor plant soil product. Break down the product’s characteristics into simple words or short phrases, then search these keywords within Amazon Brand Analytics to obtain high-volume search terms.
Step 2: Identify High-Volume Keywords
Once search data is collected, focus on keywords with high search volume and relevance. These will be the primary targets for your product listings and advertising campaigns. The goal is to rank on Amazon’s first page for these terms.
Step 3: Implement Keywords in Listings
Amazon sellers should strategically place relevant keywords in:
Product titles
Bullet points
Product descriptions
Backend search terms
Sponsored ad campaigns
If you prefer a visual walkthrough, check out our detailed video on how to access and use Amazon Brand Analytics effectively.
Case Studies: Keyword Optimization Success Stories
Chocolate Cone
The chocolate category is highly competitive, but combining chocolate with a waffle cone made this product unique. By optimizing listings and backend search terms using Top Search Terms data on Amazon, the brand ranked on the first page for keywords such as birthday chocolate and chocolate cone.
Waterproof Phone Pouch
A brand selling phone pouches searched for the keyword waterproof phone pouch in Amazon Brand Analytics. The results showed significant search volume, and after optimizing product listings, the product appeared on the first page. Similarly, for phone charms, the brand was able to rank in top search results, increasing conversions.
Competitor Keyword Analysis on Amazon
One of the most valuable aspects of Amazon Brand Analytics is the ability to analyze competitor search term data. By studying which keywords competitors rank for, sellers can:
Identify new keyword opportunities
Adjust their product positioning
Fine-tune their advertising strategies
Steps to Conduct Competitor Keyword Analysis:
Identify top competitors within your niche
Search their product ASINs in Brand Analytics
Analyze the search terms they rank for and identify gaps in your own strategy
Implement high-performing competitor keywords into your product listings and ads
Optimize Amazon Product Listings with Brand Analytics
Amazon sellers must integrate keyword research findings into their Amazon listing SEO strategy. Here’s how:
Use high-ranking keywords in product titles
Optimize bullet points with relevant keyword phrases
Add search terms in the backend search fields
Update product descriptions with long-tail keywords
Utilize Amazon’s advertising optimization tools for PPC campaigns
Amazon Search Volume Tools & Backend Search Terms
In addition to frontend optimization, backend search terms play a crucial role in improving discoverability. Utilize Amazon search volume tools to find the most relevant keywords and integrate them effectively within the backend search term fields.
Increase Amazon Sales with Keyword Research
Optimized keyword research contributes to:
Higher organic rankings
Increased product visibility
Better click-through and conversion rates
Best Practices for Amazon Keyword Research:
Regularly update keyword strategies based on Amazon search term data
Track performance using Amazon Brand Analytics reports
Implement new high-ranking keywords into listings and ads
Analyze customer behavior to refine search terms further
Amazon sellers leveraging Brand Analytics have a competitive advantage by accessing real-time Amazon product category insights and Amazon keyword ranking trends.
Conclusion
Amazon’s Brand Analytics Top Search Terms is a game-changer for sellers looking to optimize their product listings and advertising campaigns. By accessing Amazon search term data, performing competitor keyword analysis on Amazon, and integrating relevant backend search terms, sellers can significantly improve their rankings and sales.
If you’re looking to enhance your Amazon product listing services, optimize advertising campaigns, and boost conversions, partnering with an Amazon marketplace management expert can help you stay ahead in the competitive landscape.
Frequently Asked Questions (FAQs)
1. Can I use Amazon Brand Analytics if I am not a brand-registered seller?
No, Brand Analytics is exclusively available to sellers who are part of the Amazon Brand Registry. If you are not registered, you won’t have access to this tool.
2. How often is the data in Amazon Brand Analytics updated?
Amazon updates Brand Analytics data on a weekly basis, allowing sellers to track trends and optimize their keyword strategies in real time.
3. Can I use Amazon Brand Analytics for PPC keyword research?
Yes, Amazon Brand Analytics is an excellent tool for identifying high-performing keywords to use in sponsored ad campaigns, helping sellers optimize their advertising budgets effectively.
4. What is the difference between Brand Analytics and third-party keyword tools?
Unlike third-party tools, Brand Analytics provides first-party search data directly from Amazon, ensuring more accurate insights into customer behavior and search trends.
5. How can I track the impact of my keyword optimizations?
Monitor your product rankings, conversion rates, and sales performance over time using Amazon Brand Analytics reports, Amazon search volume tools, and ad campaign metrics.
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