How to Select Products to Sell on Amazon?
Selling on Amazon is easy - when you select a product that has a high demand and less competition.
However, you need to know which product to choose by analyzing whether or not it will perform well, which requires the expertise of professionals. Moreover, using the best practices for choosing an item is a critical step because the further course of action, including Amazon marketplace management and advertising, depends on it.
If you are wondering how to select the right product, here’s an excellent idea:
You may use product research tools such as Jungle Scout.
Consider the Following Before Selecting Products for Amazon:
Do not choose a product just because you like it.
Sell what you are passionate about, so you know what to do as part of product branding.
Don’t select a product that has over 300 reviews.
Ensure the product that you choose is readily available and not too heavy.
Make sure the price is between a range of Rs. 1000 to Rs. 2000.
How to Identify the Right Products for Amazon Quickly?
To come up with an ideal Amazon marketplace advertising strategy, first and foremost, you need to choose the right product accordingly. There are thousands of products already listed Amazon. As part of product listing and cataloging, you need to finalize the category in which you want to sell. Consider the following two aspects to do so:
Check the number of products available in a specific category
Find out how many sellers are already selling the product
If you are already selling on Amazon, you must be familiar with Jungle Scout.
Let’s discuss a few features of this tool.
Product Database
This feature allows you to get product metrics such as demand, seasonality, price, estimated sales, ratings, and more.
Once you narrow down the items you want to sell on Amazon, add them to the Product Tracker. Then, keep a note of essential details, including the pricing, sales activity, Best Seller Ranking, and other similar aspects of the product over time. Doing so can help you finalize the product.
Niche Hunter
Another essential feature on Jungle Scout is Niche Hunter. You can find products similar to yours by the following methods:
Using keywords specific to a category
Selecting the product by Listing Quality Score (LQS), which is an algorithm used by Jungle Scout. It helps you see the poor listings products that are in higher demand.
Quick Tip: You can also use a chrome extension of Jungle Scout to perform a detailed sales analysis of the product.
What is Considered as an Ideal Product for Amazon?
The sales of the product should not be dominated by one or two sellers but distributed across a bunch of them.
The product must have sufficient demand. A product is said to have adequate demand if the top 10-12 sellers for it can sell 10 units in a day on an average.
In addition to these two aspects, you must also consider the competition:
Product Reviews
When looking at the competition, be sure to keep an eye on the customer testimonials. It helps to know that selling an item with over 500 and more than 10 sellers will be a tough game for you.
Also, if you’ve identified a high demand product with a few reviews, you may consider choosing it.
Quick Tip: You can also use product reviews to identify a great product opportunity. Be sure to learn about your competitor’s products so you can use the feedback to improve your product.
Sales Estimator & Amazon’s BSR Hierarchy
Amazon uses the Best Sellers Rank hierarchy to classify any product in its database. Using this feature, you can identify the top-selling items. Also, you can use a free sales estimator tool to estimate its sales volume. This way, you will have a better idea of the demand for your product.
Once you have a list of around 20 products and all the required details, find a reliable supplier. You may use tools such as Jungle Scout to find a few good suppliers for your products. Also, you can use Amazon Best Sellers Category to find more opportunities.
Let Us Help You with Amazon Marketplace Advertising
Whether you are already in eCommerce business or want to start a new one on Amazon, our experts can help you! We are a team of professionals having the expertise and skills to help the sellers list their products and offer reliable Amazon marketing services to grow their business on Amazon. You could call us at +91 9909513312 or drop us an email on contact@yourseller.in for more information.
