Amazon Keywords Research Tools & Methods
Whether you have just converted your business online or are an established seller on Amazon, reading this post will help you better advertise your products and understand how Amazon SEO works. Also, you will know what to expect when you hire professionals for Amazon marketing services, including Amazon SEO services.
It helps to know that product listing and cataloging and product SEO are two crucial aspects for boosting your sale on eCommerce platforms such as Amazon. If you have a discussion regarding Amazon SEO and Amazon marketing services with the experts, you will hear terms like keywords, long-tail keywords, keyword search volume, and more. It will help you to know what these terms mean, so you can be on the same page as them and understand their strategies.
Read on to learn more about terms related to Amazon SEO and a few of the best tools that you can use to create and optimize your Amazon listing.
So let’s get started!
Amazon SEO Terms You Must Know About
Primary Keywords/Core Keywords for Amazon Product SEO
They refer to the main keywords that are crucial for your product listing on Amazon. Be sure to choose well-researched terms with significant search volume as your core keywords. Also, remember to include them in the Product Title and Product Description. In addition to this, you may include them in backend search terms and sponsored ad campaigns.
How to Identify the Core or Primary Keywords for Your Product?
It is quite easy to come up with the core keywords. In most cases, you may choose the category under which your product falls as the primary keyword.
Secondary Keywords
They can be the terms from top customer searches or any terms related to your product usage or application. These keywords can be long tail words. If you spend some time on research and can come up with relevant secondary keywords, they can help increase your sales.
Methods & Online Tools to Find Relevant Keywords for Amazon SEO
Product Research: This method is quite easy. All you need to do is type the product name in the search bar and note the type of products that appear in the Amazon search results. You can use any relevant terms from this list as keywords for your products.
Amazon Auto Suggested: As soon as you start typing the keywords in the Amazon search bar, you will notice a few auto-suggested terms. They are the ones that visitors and potential customers typically use to search for your product. To put it clearly, they are highly searched terms and potential keywords for Amazon product SEO. You may add them to your keywords list. Amazon’s suggested feature is quite useful not only for website visitors but also for sellers who are looking for potential keywords.
Keywordtooldominator: You can search across 16 International Amazon Marketplaces keywords using this tool. You can use it to eliminate the struggles of the usual Amazon keyword research process without spending hours together working on it. With just a few simple clicks, you can find several keywords for your Amazon Product SEO strategy in real-time directly from Amazon.
Jungle Scout: It is the most popular and well-known tool for every seller who is selling on Amazon. It has some useful features along with the keyword research, including 30 days search volume of the keywords, difficulty level, statistics, getting ranked on Amazon for specific keywords, and more. It also has a relevancy score to help you understand whether you should spend money on a specific keyword. Also, it provides you with the monthly details of exact as well as broad search volume for keywords using the actual data from Amazon. You can use this online keyword research to find potential keywords for Amazon SEO and add them into your ad campaigns as well to enhance sales.
Hire Us for Amazon SEO Services & Enhance Your Online Reach!
At Your Seller, we have experts for Amazon marketing services in India and USA. We can come up with relevant keywords and strategies for product SEO and help manage your sponsored campaigns. If you have any questions for us, you can reach out by emailing us at contact@yourselller.in or calling us at +91 9909513312.
