How to Build and Promote Your Amazon Brand Store in 2022
Amazon Brand Store is one of the simplest ways to rank your business, develop brand recognition, and escalate sales ranking. When A9 Algorithm notices you using Amazon tools, it gives your product page more attention and pushes you on search results.
Not only that, it gives you an easy opportunity to get traffic to your listing from sources like social media and other eCommerce stores you may have.
If you are figuring out how to set up an Amazon brand store, we are here to guide you.
What is an Amazon Brand store?
Amazon Brand Store is a digital storefront native to the Amazon marketplace. An online, personalized storefront that lets you display all of your brand's listings in one place.
Hosting a storefront on Amazon is a way to make your products more accessible. It’s a great way to carry off Amazon’s website visitors and attract new customers.
Here, you can easily promote your brand in one place.
How to set up your Storefront?
Now, that you have gained some knowledge about the Amazon storefront, let’s learn how to optimize the storefront and make your brand stand out on Amazon:
1. Enroll in Amazon Brand Registry
Before building a storefront, your brand needs to be registered with the Amazon brand registry. To sign up your brand, you will need:
Registered trademark and logo for your brand that appears on your products and packaging.
The ability to verify yourself as the rightful owner of the trademark.
An Amazon account.
Sign up today, if you haven’t registered your brand and get the full benefit of the Brand registry.
2. Use Different Layouts
Before forging onto Amazon storefront designing, it is necessary to study various layouts. Essentially, this refers to any content on your store that browsers can interact with, whether it’s an image, video, gallery, or product title.
It’s vital to use a wide variety of content tiles across your storefront so customers are not left confused about where to click and which pages to visit.
Amazon store provides multiple options such as hero images, navigation bars, product grids, brand logos, mixed products, image titles and text tiles and more.
Invest time creating an Amazon store that strikes at being highly professional, aligns with your branding and holds people’s attention.
3. Create Homepage
Once your brand is registered, you will now be able to create your storefront page. You get access to a lot of free tools that can help you manage your Amazon presence.
You will easily be able to access these tools from the seller's central account.
Create your homepage template with drag and drop tiles including text, images and videos, to highlight your main product. You can even include a short video telling your brand story on your homepage, emphasize your brand image and show the faces behind your brand to gain trust.
Play around with modules and templates. Tools at the top of the page will usher you through these steps. So, have fun with it and place your product’s best foot forward. Once finished, submit your page to Amazon.
4. Build Store Pages
Once you have successfully designed your Amazon homepage. Create supporting pages to build a multi-faced online store.
When establishing your Amazon e-commerce store, keep in mind that it needs to be easy to navigate and understand. For easy navigation, you can design proper parts of your subpages. Try to create pages as many as you would on your e-commerce website.
Use widgets to automatically occupy spaces based on keywords, bestsellers and more.
How to promote your Amazon storefront?
Once your storefront is ready, you will need to promote it! Take advantage of sponsored brand/ store spotlight.
Sponsored brand helps you improve visibility in an effort to drive sales up. You can even manage which keywords or products are targeted, or sit back and allow Amazon to match your ads automatically.
A huge benefit of store spotlight is that they are cost-per-click and you can set it according to your budget. Hence, you only pay an amount that’s reasonable for you.
Conclusion
Amazon storefront has obvious advantages which can boost your visibility that will eventually increase your sales. For established brands on Amazon that have a huge range of products on offer, it can be hard to run your pricing strategies and stay on the top of competitive pricing across the brand.
With Your Seller brand-building services, your storefront will prosper. Not only do we keep an eye out for any problems but also will help you build your brand.
If you need a helping hand, you can reach us out at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in. We’ll be glad to help you!
