Amazon Fee Updates and Incentives for 2025

• No Increases in Referral or FBA Fees

• What’s New: No fee increases or new fee types for 2025.

• Impact: Stability in costs allows sellers to plan without worrying about margin reductions.
  

• Reduced Inbound Placement Fees for Bulky Items

• Effective: January 15, 2025.

• Change: Inbound placement fees for large and bulky products reduced by an average of $0.58 per unit.

• Tip: Reassess your inventory strategy for oversized items to take advantage of this cost reduction.
  

• Fee Waiver for New Parent ASINs

• Timeline: December 1, 2024 – March 31, 2025.

• Details: No inbound placement fees for the first 100 units of new parent ASINs enrolled in the FBA New Selection Program.

• Tip: Align new product launches with this timeline to reduce upfront costs.
  

• Enhanced Incentives for New Selection Growth

• Starting: January 15, 2025.

• Focus: Discounts targeting high-demand, essential, and globally popular items with limited competition.

• Tip: Explore underserved product categories to maximize incentives and growth potential.
  

• What Stays the Same: Existing referral and FBA fee rates will remain unchanged in 2025.
  

• Action Items for Sellers:

• Optimize bulky-item strategies with reduced costs.

• Plan product launches strategically to leverage fee waivers.

• Use enhanced incentives to enter underserved categories.

• Utilize updated fee calculators to optimize costs.
  

These updates provide sellers with opportunities to reduce fees and focus on growth, especially in launching new products and expanding bulky-item catalogs.