Dayparting for Optimized Ad Spend and Better Campaign Efficiency

What is Dayparting?
Dayparting involves adjusting ad bids at specific times to maximize performance during peak hours and conserve budget during low-traffic periods. It's especially effective for high-ACoS campaigns needing targeted cost optimizations.

How to Implement Dayparting

1. Identify Campaigns to Optimize

   • Focus on high-ACoS campaigns with significant ad spend and inconsistent conversion rates.

2. Analyze Traffic Patterns

   • Use Amazon reports to find peak traffic and conversion hours.

   • Map metrics like clicks, conversions, and ACoS to hourly slots.

3. Adjust Bids Strategically

   • Increase bids during peak hours to maximize visibility on the SERP (Search Engine Results Page).

   • Lower bids during off-peak hours to minimize unnecessary ad spend.

4. Monitor and Refine

   • Track performance daily and compare week-over-week metrics.

   • Make adjustments based on data, such as tweaking bids or redefining peak hour windows.

Results You Can Expect

• Lower ACoS.

• More Orders.

• Better Efficiency

Actionable Tips to Implement Dayparting

• Use Amazon Reports: Analyze hourly performance trends to identify when customers are most active.

• Test in Phases: Start with small adjustments and expand once you see consistent results.

• Automate Bidding: Leverage tools like Amazon’s campaign manager or third-party automation platforms to schedule bid changes efficiently.

• Track Regularly: Review performance data weekly to ensure continued success and adapt to seasonal trends.

Want to Implement Dayparting Yourself?
We’ve got you covered!

• Dayparting Template: We’ve created a ready-to-use template to simplify your dayparting efforts.

• Full Guide: If you’d like to learn more about how to use this template effectively, check out our full video that explains everything in detail.

  Click here to watch the video and download the template.

This strategy is an excellent example of how precise adjustments can lead to significant improvements in campaign performance. For more actionable tips like this, check out our Strategies That Work page here.