Unlock Peak Sales with Amazon Day Parting Strategy! ⏰
Are your Amazon sales inconsistent and unpredictable? If yes, then you might not have identified when your customers are most active and most likely to buy your product on Amazon.
We at YS use a systematic approach: The Day Parting Strategy. The practice of dividing the day into specific time slots.
This helps us to identify peak times for customer activity and orders.
For instance,
Scheduling campaigns to run more aggressively during peak times.
Ensuring ads reach targeted customers when they are most likely to convert.
These are some of the results that we were able to achieve for them:
Now these may not be super exceptional results, but they are much better than what we used to get before for our clients.
So Here’s how we do it:
1. Gather Order Data:
Collect order data for a specific period, such as a month. This data includes detailed information about each order, such as the date and time of purchase.
2. Divide the Day:
Break the day into desired time slots, like 2-hour intervals. This allows for a detailed analysis of customer activity throughout the day.
3. Analyze the Data:
Group orders into corresponding time slots and sum up the orders for each day within those slots. For example, combine all orders from the same time slots over multiple Mondays.
4. Identify Patterns:
Analyze the performance of each time slot to spot trends, peak activity hours, and slower periods. This helps in understanding consumer behavior patterns.
5. Optimize Your Strategy:
Based on this analysis, adjust your advertising budget, promotion timings, and inventory management to capitalize on peak hours and boost sales.
Why Use Day Parting?
Day-parting provides valuable insights that can help you optimize your marketing efforts. For instance, within Amazon Ads, you can schedule campaigns to run more aggressively during peak times, ensuring your ads reach customers when they're most likely to convert.
Maximize Your Sales Potential
We've created a handy template that you can use to analyze your order data and uncover day parting insights for your products. Simply input your raw order data, and the template will do the rest. To download the template click here.
So who are we?
We are YourSeller, a team of Amazon experts with 6+ years of experience in helping sellers build a sustainable and profitable business on Amazon.
So if you need help with your product listings or just want to have a conversation about anything Amazon, click here and book yourself a free consultation with our founder.
Worst case, you’ll have someone to share your pain with 🙂
Until next time, happy selling!
