Quick GTIN Exemption Process for Amazon FBA Sellers
Selling on Amazon is an exciting opportunity, especially for new entrepreneurs launching private label products. But if you're just starting out and don’t have a UPC, EAN, or ISBN, you might be wondering how to list your products on Amazon. The answer? Amazon GTIN Exemption. This guide walks you through the easiest way to get GTIN exemption on Amazon FBA in 2025 – no barcode needed!
As a leading Amazon marketplace management service in the USA and India, we help sellers simplify complex processes like this every day. Let’s walk you through how to apply for the GTIN exemption on Amazon, what documents you'll need, and how to list a product on Amazon without a barcode.
Can I List a Product on Amazon Without a Barcode?
Yes, you absolutely can list your product on Amazon without a barcode – but only if you receive a GTIN exemption. When adding new product listings, Amazon asks sellers to submit a Global Trade Item Number (GTIN), like a UPC, EAN, or ISBN. However, if you're selling handmade products, white-label goods, bundles, or private-label items that don’t yet have registered barcodes, a GTIN exemption allows you to bypass this requirement.
This is particularly useful for sellers in the USA and India who are just getting started and haven’t purchased GS1 barcodes yet.
How to Apply for a GTIN Exemption on Amazon Platform
Getting a GTIN exemption is easier than you think. Follow these step-by-step instructions from your Seller Central account:
Log in to Seller Central.
From the top-left corner, go to Catalog > Add Products.
Choose the ‘I’m adding a product not sold on Amazon’ option.
In the product title field, enter a placeholder product title (e.g., “Organic Plant Soil”).
Click ‘Create a new listing’.
Choose your product type and category. Amazon will auto-suggest relevant categories based on your input.
On the next page, when prompted for the product ID (UPC/EAN), check the box labeled ‘I don’t have a product ID’.
Click ‘Apply to sell’ to proceed to the GTIN exemption request page.
Now comes the crucial part:
Select your brand name (or type “Generic” if you don’t have a brand).
Choose the relevant product category again.
Upload product images that clearly show your product and its packaging. The brand name (if any) should be permanently printed on the product or packaging.
Amazon recommends uploading images from multiple angles to verify the product’s authenticity.
Check all boxes under the submit documents section except “Include Product ID/UPC,” since you’re applying for exemption.
Enter your contact details.
Click Submit.
That’s it! Your GTIN exemption application is now under review.
Not sure how the process works? Watch our detailed video guide on how to apply for GTIN exemption on Amazon and see each step in action.
How Long Does It Take to Get a GTIN Exemption on Amazon?
Once submitted, Amazon usually takes 48 to 72 hours to review your request. If all your documentation and images meet Amazon's requirements, your exemption will be approved without further queries. You’ll be notified via email, and once approved, you can proceed to list your product without a UPC or EAN.
Note: If you’re applying for multiple products or categories, you’ll need to repeat the application for each brand-category combination.
What Happens After GTIN Exemption is Approved?
After your GTIN exemption is approved, listing your product is straightforward. When adding a new product in the exempted category, Amazon will no longer prompt you to provide a product ID. Simply proceed with entering product details, uploading images, and setting your price and fulfillment method (FBA or FBM).
This makes it incredibly convenient for sellers looking to launch their brand without the added expense of buying barcodes for each item.
Pro Tips for a Smooth GTIN Exemption Process
Use High-Quality Images: Make sure your product images are clear, with white backgrounds and no watermarks.
Brand Name Visibility: If you’re using a brand name (other than “Generic”), it must be permanently printed on the product or packaging.
Stick to the Guidelines: Don’t upload mockups or digital designs—real, physical product photos are required.
Partner with Experts: If you're unsure or want to streamline the process, professional Amazon product listing services can take care of everything from GTIN exemption to inventory management.
Why Work with Amazon Marketplace Management Experts?
For sellers in the USA and India, navigating Amazon’s ever-evolving platform can be challenging. Our expert Amazon marketplace management team helps simplify the process by handling your GTIN exemption requests, optimizing product listings, managing your FBA inventory, and ensuring you stay compliant with Amazon's policies.
With the right support, you can focus on growing your brand while we handle the backend operations.
Takeaway
If you’re planning to launch a private label or handmade product on Amazon in 2025 and don’t have a barcode, don’t worry—GTIN exemption is your best friend. By following the steps outlined above, you’ll be able to list your product on Amazon without a UPC and get your business up and running in no time.
Launch Your Products Faster with Expert Amazon Product Listing Services
Struggling to list your products on Amazon without a barcode? Don’t let GTIN requirements slow you down. With professional support from YourSeller’s Amazon product listing services, you can bypass the hassle and get your listings live—no UPC needed!
As a trusted provider of Amazon marketplace management service in the USA and India, we help sellers like you secure GTIN exemptions, create fully optimized listings, and manage every step of your Amazon journey. Whether you're a new seller or scaling a private label brand, our team ensures your products meet Amazon's listing standards without costly delays or errors.
From applying for the GTIN exemption to crafting high-converting product detail pages, our end-to-end Amazon product listing services are designed to save you time and maximize visibility. We handle the technical details, so you can focus on what you do best—growing your business.
Ready to simplify your Amazon launch? Partner with the experts and take the stress out of selling. Contact us at +1 510-648-3933 (USA) or +91 9909513312 (India) and start listing your products the right way—barcode-free and built for success.
