How to Create Auto Campaigns on Amazon (PPC Guide)

Amazon PPC can be a game-changer for sellers looking to increase visibility, drive conversions, and maximize ROI. Among the different types of campaigns available, Amazon auto campaigns are a powerful yet beginner-friendly way to kickstart your advertising journey. In this guide, we’ll walk you through the step-by-step process of setting up Amazon Sponsored Products auto campaigns, explain the targeting groups, and provide actionable tips for Amazon PPC campaign setup.

Whether you're an experienced seller or just starting out, this guide is tailored for Amazon sellers in the USA and India who are looking to leverage Amazon automatic PPC with the help of experts like YourSeller – a leading provider of Amazon PPC management services and Amazon advertising services.

What is an Amazon Auto Campaign?

An Amazon auto campaign is a type of Amazon Sponsored Products ad where Amazon’s algorithm automatically selects keywords and product placements based on your product’s title, description, and backend keywords.

Unlike manual campaigns where you control the keywords, automatic targeting of Amazon ads are perfect for market testing, product launches, and discovering new high-converting search terms.

At YourSeller, we often see auto campaigns outperforming manual ones, especially during early-stage promotions. That’s why we recommend that sellers keep at least one auto campaign live at all times—even if it’s running on low bids.

Benefits of Amazon Auto Campaigns

• Simplicity: No need to manually research or enter keywords.

• Keyword Discovery: Identify new, high-performing keywords for future manual campaigns.

• Market Insight: Understand how Amazon matches your product with buyer search behavior.

• Budget Friendly: Start with low bids and scale once results start showing.

Step-by-Step Guide to Auto Campaign Setup on Amazon

Here’s how to set up your first Amazon automatic PPC campaign in just a few steps:

Step 1: Navigate to Campaign Manager

Log in to your Amazon Seller Central dashboard. Go to Advertising > Campaign Manager and click Create Campaign.

Step 2: Choose Campaign Type

Select Sponsored Products. You’ll see two options: Manual targeting and Automatic targeting. Choose Automatic Targeting.

Step 3: Set Your Campaign Name and Budget

Give your campaign a clear, descriptive name (e.g., Auto_Headphones_Launch). Set a daily budget that aligns with your advertising goals. Start small if you're testing.

Step 4: Choose Bidding Strategy

Amazon offers three bidding strategies:

• Dynamic bids – down only

• Dynamic bids – up and down

• Fixed bids

For Amazon PPC for beginners, we recommend choosing "Dynamic bids – down only". Since Amazon is managing the targeting, this strategy minimizes overspending by lowering your bids when your ad is less likely to convert.

Step 5: Select the Targeting Groups

This is where Amazon's intelligence comes in. In an auto campaign, Amazon uses four types of targeting groups:

1. Close Match

Your ads appear when a shopper searches with terms closely related to your product keywords.

Example: For "wireless headphones," a close match may include "Bluetooth headphones," "wireless earbuds."

2. Loose Match

Covers broad or loosely related search terms.

Example: "Best music gadgets," "tech accessories."

Great for discovering unexpected keyword opportunities.

3. Substitutes

Targets the product detail pages of competitor products.

Example: If you're selling wireless headphones, your ad may appear on another brand's product page.

4. Complements

Targets the detail pages of complementary products that are often bought together.

Example: Your headphone ad appears on a smartphone or MP3 player page.

Pro Tip: Close Match and Loose Match focus on search term targeting. Substitutes and Complements focus on product page targeting.

Step 6: Set Bids for Each Targeting Group

Amazon allows you to set individual bids for each of the four targeting groups.

Start with moderate bids and analyze performance before scaling.

Watch our video tutorial on how to set up Amazon auto campaigns step-by-step.

What Is Negative Targeting in Auto Campaigns

Once your auto campaign runs for a while, it will start generating data on what’s working and what’s not. This is where negative targeting becomes valuable.

You can exclude:

• Irrelevant keywords (negative keywords)

• Non-converting ASINs (negative product targeting)

This helps in cutting down wasted spend and optimizing performance.

Key Tips for a Successful Amazon Auto Campaign

1. Always Monitor Your Search Term Reports: Track which search terms are converting and use that data to create manual campaigns or add as negative targets.

2. Set Realistic Budgets: Start small and increase your budget only when you see promising results.

3. Use Auto Campaigns for Keyword Harvesting: Once you identify top-performing keywords, move them to manual campaigns for greater control and better ROI.

4. Keep Auto Campaigns Always On: Even if manual campaigns are your primary focus, auto campaigns continue to discover new traffic sources that may be missed manually.

5. Pair Auto Campaigns with Great Product Listings: Amazon auto campaigns rely heavily on the quality of your product listings. This is where YourSeller’s Amazon product listing services come in—ensuring that your product titles, bullet points, and backend keywords are fully optimized.

Auto Campaigns vs Manual Campaigns: When to Use What?

Feature	Auto Campaigns	Manual Campaigns
Targeting Control	Limited – Amazon chooses	Full control over keywords and ASINs
Best For	New product launches, keyword discovery	Scaling with proven keywords
Setup Complexity	Beginner-friendly	Requires research and strategy
Data Insights	Great for learning buyer behavior	Good for optimizing high performers

Combine both for the best results. Start with auto, harvest keywords, and scale it manually.

Why Choose YourSeller for Amazon PPC Management?

Managing your campaigns can be time-consuming and complex, especially when you're scaling. At YourSeller, we specialize in:

• End-to-end Amazon PPC campaign setup

• Ongoing bid and keyword optimization

• High-performance auto and manual campaign strategy

• Listing optimization to support ad visibility and conversions

Our Amazon advertising services are trusted by sellers in both the USA and India, with a track record of increasing ROAS and lowering ACoS.

Final Thoughts

Amazon automatic PPC campaigns are an essential tool for every seller’s advertising toolkit. They simplify setup, unlock new keyword opportunities, and offer vital insights for future campaign strategies.

By understanding each targeting group and applying the right bidding strategy, you’ll set yourself up for success. And if you're looking for professional support, YourSeller’s Amazon PPC management services can help you maximize the value of every ad dollar you spend.

Maximize Your Sales with Expert Amazon PPC Management Services

Ready to unlock your product’s full potential on Amazon? Whether you're just starting with Amazon PPC or looking to optimize your existing Amazon auto campaigns, YourSeller has you covered. Our expert team offers tailored Amazon PPC management services and end-to-end Amazon advertising services to help you drive results with automatic targeting for Amazon ads. From smart auto campaign setup on Amazon to strategic bidding and targeting, we manage it all.

Partner with YourSeller—trusted by top sellers across the USA and India—for smarter, scalable growth. Contact us at +1 510-648-3933 (USA) or +91 9909513312 (India) to speak with one of our Amazon PPC experts.