Week of November 23rd - 29th [2024]
Amazon Selling Secrets - Amazons News/Updates
1. Amazon Launching a “Low-Cost Store” Marketplace
Amazon is introducing a new “Low-Cost Store” targeting ultra-low-priced items directly from Chinese manufacturers.
Product Types: Includes items like $20 sofas and $8 jewelry.
Shipping: Products ship from Guangdong, China, with delivery times of 9-11 days.
No Returns: Customers receive instant refunds instead of returns.
Impact on U.S. Sellers:
Intense competition for U.S. sellers offering low-priced items.
No branding is allowed and strict cost caps limit seller participation.
2. Video Content for Product Variations
Sellers can now share video content across related product variations (e.g., sizes, and colors).
How to Use:
Go to Upload and Manage Videos in Seller Central.
Enter a Title and the ASINs for related products.
Enable “Include ASINs’ product variations.”
Timeline: Videos appear across related product detail pages within 72 hours.
Benefits:
Consistent branding across variations.
Better customer engagement with video content.
3. New Customer Segmentation Tools
Amazon has introduced customer segmentation features for tailored brand promotions.
Targeted Promotions: Focus on specific customer groups to align with brand goals.
How to Use:
Access the tools under Brand Analytics in Seller Central.
Identify opportunities to refine promotional strategies.
Impact: More effective ads and promotions targeting the right customers.
For more News / Updates like this, check out our Amazon News/Updates page here.
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