Week of January 5th- 11th [2025]
Amazon Selling Secrets - Amazons News/Updates
1. New Product Title Requirements Effective January 21, 2025
Amazon is updating its product title policy to improve listing standardization and enhance the overall shopping experience. These changes aim to make product titles clearer, more concise, and consistent across the platform.
Key Policy Changes:
Character Limit: Titles must not exceed 200 characters, including spaces, for most product categories.
Special Characters: The use of special characters such as !, $, ?, _, {}, [], ^, ~, and | is prohibited unless they are part of the brand name.
Word Repetition: Titles cannot repeat the same word more than twice. Prepositions, articles, and conjunctions are exempt from this rule.
Actionable Steps for Sellers:
Review and Update Titles:
Ensure all product titles comply with the new 200-character limit.
Remove any disallowed special characters.
Edit titles to avoid repetitive wording, except for prepositions, articles, and conjunctions.
Use Seller Central:
Navigate to Manage All Inventory to identify and fix non-compliant titles before the January 21, 2025 deadline.
Continuous Monitoring:
Regularly review product titles to ensure ongoing compliance with Amazon’s policies.
Takeaway: Adhering to these new requirements will help maintain high-quality listings, potentially increasing customer trust and conversion rates. Ensure your titles are updated by the deadline to avoid any listing disruptions.
2. Helium 10’s Cerebro New 'Translate' Feature for Keyword Research
Helium 10’s Cerebro has introduced a Translate feature to enhance keyword research for international markets. This tool allows users to translate keywords into their selected language, such as Japanese or Spanish, facilitating the analysis of search terms in localized markets.
Feature Highlights:
Keyword Translation: Convert keywords into your preferred language for better market analysis.
Search Volume History: Only keywords with a history of search volume, even if currently at zero, will be translated.
How to Use:
Navigate to Cerebro and search for the ASIN.
Select the Translate option from the dropdown menu in the top-right corner.
Choose your preferred language to view the translated keywords alongside the original versions.
This update simplifies keyword research for sellers targeting international markets, allowing for more effective localization strategies.
Screenshot is attached for reference.
3. Amazon Update: Enhanced Image Notifications
Amazon has introduced an update to improve image notifications, offering clear guidance for addressing compliance issues. This enhancement aims to simplify image management for sellers and will be gradually rolled out in phases throughout the year.
Key Improvements:
Detailed Notifications: Sellers will receive specific alerts regarding image compliance issues, eliminating the guesswork around violations.
Clear Resolution Guidelines: Amazon now provides precise instructions on how to resolve these issues, streamlining the process for sellers.
Where to Check:
Navigate to Seller Central and go to:
Catalog > Upload Images > Submission Status > Content Compliance Issues
This update ensures sellers can quickly identify and resolve image-related compliance concerns, enhancing their product listings' quality and compliance.
For more News / Updates like this, check out our Amazon News/Updates page here.
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